Corporate Social Responsibility
Balancing Tomorrow’s Sustainability and Today’s Profitability
David E. Hawkins
Many companies recognize the importance of corporate social responsibility, but seek to understand how this can be harmonized with current profitability. This new approach, drawing upon many contemporary examples, demonstrates the importance of balancing short term profitability with long term sustainability and shows how this relates to many business issues and aspects including environmental change, ethical trading, corporate governance, risk management, sustainable development and competitive balance.
Conflicts of Sustainability ♦ Global Business ♦ Strategic Conflict ♦ Environmental Change ♦ Resources ♦ Waste ♦ Social Change ♦ Individual Versus Group ♦ Pollution Trading ♦ Ethical Trading - Technology Impacts ♦ Energy ♦ Regulation ♦ Corporate Governance ♦ Risk Management ♦ Brand Management ♦ Stakeholder Values ♦ Sustainable Development ♦ Eco-efficiency ♦ Off-shoring and Outsourcing ♦ Future Focus ♦ Profit from CSR ♦ Change Management ♦ Measuring Progress not Rhetoric ♦ Infrastructure Balance ♦ Alternative Business Models ♦ Competitive Balance ♦ Collaborating for the Future ♦ Creating Sustainable Value ♦ Common Sense Leadership